Loewy was hired by Standard in 1966 to find a new name and design a new logo for its Esso brand. Raymond Loewy's portfolio includes many corporate logos. His contributions include such familiar industrial products as the S1 and T1 locomotives, the Greyhound Bus, and Air Force One. Unter Strom: Der Industriedesigner Raymond Loewy, hier am 16. his book Industrial Design: Raymond Loewy was published and a portfolio of lithographs of some of his best-known designs were released. And Exxon went to the very top with Raymond Loewy, a phenomenal designer who put his stamp on so many products.
You must be signed in to continue. But we’d like to argue that all things cool lead to one man, and his name is Raymond Loewy. The best-known industrial designer, founder of the industrial design profession, and member of the pantheon of our greatest designers, it is time for wider recognition of this amazing man. OGR Publishing, Inc., 1310 Eastside Centre Ct, Suite 6, Mountain Home, AR 72653 330-757-3020 www.ogaugerr.com Membership Required We're sorry. It’s not surprising that it took from 1966 until the Exxon name and logo were put into use in 1972.
A major logo and name change such as “Exxon” is not implemented overnight.
Loewy's life was chronicled in magazines and newspapers.
Maybe it’s a specific feeling you get when seeing something. Exxon is an Americanized version of Esso which was derived from a phonetic form of the initials for Standard Oil (SO = Esso). Outside of the field of product and transportation design, too few people know who Raymond Loewy was. Known as the father of industrial design, Loewy arguably had more of a hand in shaping the aesthetics of 20th-century American culture than anyone else on the planet. Studebaker Avanti designer Raymond Loewy was a renowned industrial designer throughout much of the 20th century. His homes, particularly Tierra Caliente in Palm Springs, appeared in numerous architecture publications. Loewy died on July 14, 1986 in Monaco at age 92. Though he was born in Paris, France, he became an American citizen a few years after arriving in New York. Did Raymond Loewy Design The Lionel #497 Coal Loader (1950), And, The Pennsylvania GG-1?
Chief among these are the logos for Exxon Mobil and Shell Oil.
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